Reality doesn't care about your roadmap
A subscription-based coaching for product leaders who refuse to hide from reality.
Most product teams are building features nobody wants.
They’re stuck in a cycle that wastes millions in development costs:
→ Teams jump to solutions without understanding problems
→ Stakeholders drive decisions based on opinions, not evidence
→ “Discovery” becomes a checkbox instead of a continuous practice
→ Features ship. Users ignore them. Everyone wonders why.
The result? Feature graveyards and disappointed executives.
The transformation happens when you introduce one simple principle:
No idea deserves protection from reality.
Not the CEO’s pet feature.
Not the investors’ strategic priority.
Not even the “can’t-fail” initiative.
The most successful products I’ve helped build were created by people humble enough to let reality reshape their thinking.
Bold Discovery membership
STOP VALIDATING. START EVALUATING.
A first-of-its-kind subscription coaching program for product leaders who want to:
- Build with confidence instead of guesswork
- Create a culture where challenging assumptions is required, not just permitted
- Develop products users actually want (and will pay for)
- Stop wasting dev resources on unwanted features
Unlike typical “one-and-done” coaching programs, this ongoing partnership keeps you accountable to reality.
Your Bold Discovery membership include
→ 30-min reality checks when critical decisions loom
Don’t let bad decisions fester—get immediate feedback when you need it most
→ Battle-tested frameworks for challenging assumptions
Apply proven methods that have helped dozens of products succeed
→ 2 monthly deep-dive coaching sessions (60 min each)
Get personalized guidance on your specific product challenges
→ Access to The Herd — a private community of fellow product leaders
Share insights, ask questions, and learn from peers facing similar challenges
How it works?
1. Fill out a quick vibe-check questionnaire (takes 5 minutes)
2. We have a 20-min call to see if we’re aligned
3. If we click, you get immediate access to The Herd community
4. We start with a 3-month foundation (€397/month)
5. After that, continue month-to-month as long as you’re getting value
Limited to 5 serious product leaders for this initial cohort.
Applications close on April 13th.
Questions you might have
Is this right for me?
This membership is ideal for product managers, product owners, and product leaders who want to implement continuous discovery practices but need guidance and accountability. If you’re tired of building features that don’t get used, this is for you.
What’s the time commitment?
Beyond the two monthly coaching sessions (2 hours total), expect to spend 1-2 hours per week implementing the frameworks and engaging with The Herd community. The more you put in, the more you’ll get out.
Do I need to be technical?
Not at all. Bold Discovery focuses on the human side of product development—understanding users, framing problems, and making evidence-based decisions. Technical and non-technical product leaders benefit equally.
How is this different from typical coaching?
Most coaching programs are one-off engagements that don’t provide ongoing support as you implement new practices. Bold Discovery is designed as a continuous partnership that evolves with your product challenges.
What if I want to cancel?
After the initial 3-month foundation period, you can cancel anytime with 7 days’ notice. No long-term contracts, no hidden fees.
The TBZ team did an amazing job understanding business and requrements, and coming up with bright ideas that both clients and developers love.
Gabriel Brunacci,
CEO @ Brave NEw Tech
Dragana and her team have the ability to think outside the box creatively. She’s not afraid to speak her mind, ask the hard questions, and is a very diligent.
JACK Slade, MD @ Luxity MEDIA
Their experience with UX/UI and her product ownership mindset combined two critical roles for gathering requirements and making smart product decisions for our clients.
Rody Richards, Founder @ Westlink
Rarely do you get an opportunity to work with a professional who gives you such confidence and sense of trust that the outcome of this work will be quality.
Milos Milic,
CEO @ Wafian